Bruce had a long career as an Art Director for Foote Cone & Belding in San Francisco and produced some of the most iconic advertising visuals of the time for such clients as Levis, San Miguel, a young Starbucks company, Mastercard, Kawasaki and many many more. Take a look at some of the highlights in the galleries below.
Bruce’s series of paintings for San Miguel were a staple of an ad campaign that captured the essence of the South Pacific as this Philippines based beer producer expanded distribution into the US market.
During the 1980’s Bruce Wolfe illustrations were a staple of Levi’s campaigns. Wolfe’s produced a series of artwork that portrayed an everyday active lifestyle, as Levi’s introduced their new 517 line into the casual apparel segment.